Canadian Distributor

(10/98) Canadian Distributor Appointed By Software Developer
HUDSON, Ohio --- Henning Industrial Software has reached an agreement with Acrodea, Inc. of Richmond Hill, Ontario to distribute and support Henning's products in Canada. Under the agreement, Acrodea, an authorized IBM Axapta software reseller, will handle direct sales and marketing of Henning's software in Canada. In addition to sales, trade show and seminar activities, and promotions, Acrodea will provide on-site training and support for Henning's Canadian customers.

"We were seeking an application that addressed the job shop market for small businesses," said Ron Crohn, president of Acrodea. "The Henning Visual EstiTrack™ product ideally suited the market arena that we were looking to fill, in terms of functionality and price."

Acrodea specializes in sales, installation, service, support and promotion of software for mid-range manufacturing and wholesale distribution companies. Operating primarily in Ontario, the firm also conducts and supports business in the rest of Canada, as well as in New York and Michigan.

"Acrodea provides the people skills, expertise and knowledge we were looking for in a Canadian distributor," Henning Industrial Software Vice President Billie Henning said. "We were impressed by their commitment to training and improving user efficiency through skill enhancement. With their varied degrees and backgrounds, Acrodea's team of professionals can help our users reduce costs and improve their bottom lines."

In addition to Henning Industrial Software's shop control package, Visual EstiTrack™, Acrodea will also distribute Visual Books, the latest product in Henning's industrial software line. An accounting application, Visual Books is fully integrated with Visual EstiTrack™. Visual Books was previewed at IMTS '98, with first deliveries scheduled for October.



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